“It's like in the great stories, Mr. Frodo. The ones that really mattered. Full of darkness and danger they were. And sometimes you didn't want to know the end… because how could the end be happy? How could the world go back to the way it was when so much bad had happened? But in the end, it’s only a passing thing… this shadow. Even darkness must pass.”
- JRR Tolkien

Thursday, 17 September 2015

Research Into Similar Products: How trailers have improved

Since I've become a big fan of the 2003 Peter Pan film, I decided to check out the trailer of it, but the trailer doesn't do the film justice to be honest.


Peter Pan 2003 Trailer:

I found the trailer was a bit to 'Americanised' and cheesey, because of the narration and choppy editing. But you DO get a sense of the story. I just don't think the trailer was a very good representation of the film. Alike this trailer:


The Fountain 2006 Trailer:

This is a beautiful movie which makes you question many things at the end of it, but as many Youtubers said, it's not a very good representation of the actual film and focuses more on the action rather than what's actually important in it; the relationship between the two protagonists.


[put two images of Youtube comments here later]


 But especially these days, film-makers and editors have learnt from their mistakes and trailers have really improved and look amazing.
For example, the teaser trailer of the new Jungle Book film (analysed in greater depth in this post) is slick, with many 'fade to black' moments to add more drama and variation in pace.


And for more trailer analysis, check out this post.

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