There are SO many great trailers these days! I always look forward to seeing them in the cinema before the main feature-- they can give you such a buzz, hold in it's firm grip for up to three minutes and then throw you back into your seat making you turn to your cinema buddy and go 'Ooohh... That looks good...' (and if you're dedicated enough to go to the cinema on your own, well, just gasp to yourself then)
And what can make matters more confusing, is that many TV adverts these days can look like movies; so movie trailers are always in competition not only amongst the film industry, but compete with general adverts on TV to get the right slot on the most viewed channel and be remembered, especially within all those crazy adverts.
So here're a set of trailers which grasped me the most and had an impact on me; I'm rather sentimental over trailers.
The Hobbit Trilogy Trailers:
An Unexpected Journey
After watching Lord of The Rings in 2012, it was as if my love for fantasy video games has transferred into movies all in one trilogy (the books took a great deal of time to get through though). And after I discovered The Hobbit trailer out of no where, shouting 'Oh! it's thingy from Hitchhiker's Guide To The Galaxy!' (Martin Freeman) I fell in love with film entirely and officially became a fangirl (especially when Thorin started singing in his manly tones...)
What I adore about this trailer, is not only the sentimental opening with the Shire music (which always makes me cry), but the steady pace throughout the trailer aswell; showing how in this film, you'll be slowly breaking into getting to know Middle-Earth again, along with the characters and story. The addition of male dwarves singing divides this film from most adventure films; giving the story an eerie yet raw and beautiful appeal. The ending with the iconic character Gollum would make those Lord of the Ring fans go extra crazy for the film.
But I also adore the second trailer release:
I adore the switching in pace and dynamic, showing the whole range of the film and I also adore the diegetic narration of Thorin Oakenshield at 1:50, ending his narration with a long shot of him in a majestic, powerful moment. That inspired me to take a piece of significant dialogue from a major character and slot it in the midst of my trailer in a similar way with the trailer above!
The Desolation of Smaug:
I love the opening to this trailer; Bilbo fearfully trying to butter up Smaug; the simple dialogue breaks the audience in gently yet, the visual and emotional vastness of this moment hooks in the audience immediately. And this trailer does build up much more than the previous film's one. The dramatic music and dialogue gives the audience glimmers of what's in store. Finally, the slowing down in the end with Thorin leading to the debut of hearing Benedict Cumberbatch as Smaug really drives the audience's anticipation for the film! I mean, Cumberbatch does such an amazing job with Smaug's voice (there was only a tiny bit of editing added to it in post production); I got shivers everywhere with this trailer.
The Battle of the Five Armies:
I never watched this trailer until I saw the film (I wanted NO spoilers when it came to the third Hobbit film, regardless that I read the book) but when I did watch it, I took to mind the pieces of film they did select; often really poignant, emotional moments despite the fact it's a battle. This reminds me of something Martin Freeman said that Peter Jackson doesn't let an action sequence happen at the expense of an emotional moment. Yet they never use all the BEST material (they always need something tucked up their sleeves so they wont spoil the whole film obviously).
I love, not only how the beginning, again, is slow and meaningful yet vast in emotion and silence (silence really can capture an audience's attention when used right) but the fact, like I said before, that eventhough it's a film about a battle, it doesn't cram the trailer with repetitive battle sequences; but shows the story weaving through and relationships. And any moment of battle shown looks creative; not the typical sword slashing stuff. It's so well thought out. The dramatic music carries the speed again as it builds up, and the ending this time is rather different, that it just cuts at it's most heightened point to show the film title.
In Contrast To This:
Mockingjay Part 2 Trailer:
I do love this trailer; the range from showing the battle sequences to individual character relationships and peaceful to dramatic moments, but part of me thought the battle sequences seemed a tad repetitive and some of the dialogue was quite predictable and visually quite repetitive; yet since it's part of a series, they do have to recap what the task at hand is; defeating the Capitol and President Snow. I just think they could've varied the content a little bit more. But I know you can only do so much with a dystopian genre I suppose, and there're rules to obey according to the book, environment and circumstance of the characters.
Another trailer which grasped my attention was the recent
Suicide Squad Trailer:
I haven't read the comics so I could sound a little ignorant but I just adore the concept of the film, trying to manipulate the villains to do what the authorities want. But what I loved about the trailer was the beautiful opera singing, as well as the character introductions (so fun seeing which villains getting involved, and I found the first glimpse of Harley Quin dangling from a white fabric during the opera music rather beautiful and striking). The peaceful singing really does contradict what's going on; yet it compliments the fat that villains are contradictive within themselves, and often feel a sense of not belonging anywhere. It compliments their inner depth and sadness in a way. And again, an ending with the character everyone anticipates; the Joker.
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